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Researchers from the Institute for Nanotechnology and advanced materials (BINA) in Bar-Ilan University, win funding from the Israel Innovation Authority, as part of the MAGNET incentive program – MDM

The Israeli chip consortium, MDM – Multi Dimensional Metrology, which promotes the development of measurement and process control technologies in the chip industry, based on data fusion from many sources, began to operate in September following approval of the Israel Innovation Authority.

The new consortium, established at the initiative of Applied Materials Israel, will include researchers from the Institute for Nanotechnology in the Bar Ilan University: Dr. Yaacov Tischler, Dr. Sharon Shwartz and Dr. Lior Klein who were granted funds totaling 727,419 NIS to carry out their researches. The funds for the MAGNET program to the Bar-Ilan University, were raised by BIRAD – Research and Development Company LTD.

MAGNET is a program sponsored by the Office of the Chief Scientist of the Ministry of Industry, Trade & Labor, which focuses on strengthening the Israeli Industry through funding of research and development collaborations between industrial companies and academic research groups, seeking to develop innovative technologies in different fields. The government is expected to fund about 80% of the academic research budget of the consortium through the Innovation Authority (and the rest from the industrial companies in the consortium) and is expected to operate for 3-5 years.

The chairman of the consortium is Yoram Uziel, Director of Technology at PDC, Applied Materials Metrology Division. The new consortium will include leading companies in the field of process control, such as Nova – a leading innovator and a key provider of metrology solutions for advanced process control used in semiconductor manufacturing, Bruker (which acquired Jordan Valley of Israel), Dell EMC, Nanonics, leader in atomic microscopy measuring solutions, Nanomotion, which develops nanoscale conveyance systems, EL-MUL, from Rehovot, which manufactures detectors for the nanoscale industry.

The academic side will include research groups from the Technion, Hebrew University, Tel Aviv University, the Weizmann Institute, and Ben-Gurion University, which will also provide construction services for nanoscale structures.

 

About BIRAD – Research & Development Company Ltd.

BIRAD, established in 1974, was founded in order to commercialize the academic knowledge of the Bar-Ilan University. The company offers collaborations, corporations and alliances to manage the intellectual property, technology commercialization by creating risk and licensing, promotion of scientific service agreements through the technological knowledge and infrastructure of the University for the benefit of the members of the industrial community, and outsourcing services for the business sector as part of the Division of Scientific Services. The company has access to facilities for life sciences, Nanotechnology, chemistry and other fields of research. The company collaborates with the Institute for Nanotechnology and the Faculty of Medicine in the Galilee, and has signed collaboration agreements with international companies such as Samsung, BASF, GM, EMC, and more.

 

For additional info: Merav Burstein:, cell: 972-52-2229330, email: merav@birad.biz

 

 

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HiPer SoC Lab announces its first SoC platform designed in close collaboration with Cadence, imec and TSMC

 Ramat Gan, Israel,

The HiPer Consortium SoC Lab of Bar Ilan University, together with its partners, Cadence Design Systems, imec and TSMC, announced today the successful bring-up and validation of its 28nm system-on-chip (SoC) platform, which provides a foundation for collaborative innovation in advanced process nodes.

The SoC Lab, funded by the Magnet Program of the Israel Innovation Authority in the framework of the HiPer Consortium, was established to address multiple challenges of SoC design. This is Israel’s first scaled SoC design, implementation and measurement laboratory that ties academic research to industrial requirements.

The 28nm SoC is the HiPer SoC Lab’s first project and the fruition of extensive design effort and collaboration, covering all the design aspects from architecture definition to silicon validation. It integrates complex digital and analog intellectual property (IP) such as control processor, network-on-chip (NOC) interconnect fabric and advanced analog front-end (AFE). This platform is used to characterize and test new developments in a system level environment, as well as to develop and practice advanced design flows and methodologies. This project sets the infrastructure for future collaborative industry-academia SoC-related research and development in scaled process nodes.

The 28nm SoC project is the result of a unique partnership and close collaboration between the HiPer SoC Lab and major players in the semiconductor industry ecosystem.

“We appreciate the contributions from all of our industry partners to the success of the SoC Lab”, said Professor Alexander Fish at Bar-Ilan University. “We are looking forward to continue and further develop this unique academia-industry cooperation in our next projects”.

The design and verification know-how that was gathered during this project, along with the IP validated upon the SoC platform, will be used by the Israeli microelectronics industry for commercial products.

Cadence, via its Cadence Academic Network, supported the tapeout by providing licenses of its Cadence® digital and signoff solutions. Additionally, Cadence Design IP, such as Ethernet Controller and PHY, were integrated in the design. For the hardware/software co-verification, the Cadence Palladium® hardware emulator platform was deployed. During the tapeout phase, the company offered their extensive engineering expertise. The combination of the company’s software, services, Design IP and Palladium platform enabled the first-time-right silicon success.

“The HiPer Consortium project is a fantastic example of how academia and industry can work together and exchange expertise to support design innovations,” said Sanjay Lall, Vice President of Worldwide Field Operations for Cadence EMEA. “With this success, the Israeli microelectronics industry has received an important platform to address advanced SoC design. We are excited to be part of the next projects with our collaboration partners.”

Cadence, the world-leading research and innovation hub in nanoelectronics and digital technologies, provided the foundry tapeout support and low-cost prototyping services through its imec.IC-link program.

“imec.IC-link is proud to be part of this HiPer SoC Lab initiative. In a spirit of collaborative innovation, HiPer is bridging the gap between academia and industry. The accumulated experience will lower the barrier for startups and SME’s, to gain access to advanced ASIC technology”, said Steve Beckers, VP at imec and GM of imec.IC-link.

TSMC, the world’s largest dedicated semiconductor foundry, provided access to its 28nm HPM process technology design kit, including standard cell libraries, memory compilers, I/O libraries and provided foundry services.

“I congratulate the HiPER consortium on the successful launch of its design Platform, which offers new designers a fast route to silicon success”, said Maria Marced, President TSMC Europe. “This design platform will showcase the innovation of the Israeli design community. As the world’s leading semiconductor foundry, TSMC is happy to offer our technology leadership as well as manufacturing excellence, and we look forward to further close collaboration.”

——————————————————————————————————-

 

About HiPer Consortium
The HiPer consortium is involving industrial companies and academic research to push the VLSI/SoC performance boundaries and achieve a much better, cheaper and faster R&D process and chips. The HiPer consortium has set the following long term strategic goals:

  • Cut by 50% the time that takes to design and integrate a complex SoC chip.
  • Get a working chip in the first Fab round.
  • Improve the system performance by 30% without compromising on area and power.

To achieve the above goals, the HiPer consortium is conducting cutting edge R&D work in the following technological areas:

  • Establish and implement SoC laboratory in Bar Ilan University that will develop the required infrastructure, tools and knowledge for the rapid integration of SoC in 28nm or smaller geometries.
  • Develop new methods and algorithms for the efficient and rapid data transfer in parallel processing and multicore heterogeneous devices.
  • New and efficient models for the implementation of rapid and cost effective memory models for SoC implementations.
  • Research new models and algorithms to accelerate the performance of multi core, DSP based systems.
  • Research and develop novel methods to conduct process node comparison to match the best fabrication process for a given set of requirements.
  • Develop methods and tools for an early evaluation of system performance

More information about the Hiper consortium is available at www.hiper.org.il

About Cadence

Cadence enables electronic systems and semiconductor companies to create the innovative end products that are transforming the way people live, work and play. Cadence software, hardware and semiconductor IP are used by customers to deliver products to market faster. The company’s System Design Enablement strategy helps customers develop differentiated products—from chips to boards to systems—in mobile, consumer, cloud datacenter, automotive, aerospace, IoT, industrial and other market segments. Cadence is listed as one of Fortune Magazine’s 100 Best Companies to Work For. Learn more at www.cadence.com

About imec
Imec is the world-leading research and innovation hub in nanoelectronics and digital technologies. The combination of our widely acclaimed leadership in microchip technology and profound software and ICT expertise is what makes us unique. By leveraging our world-class infrastructure and local and global ecosystem of partners across a multitude of industries, we create groundbreaking innovation in application domains such as healthcare, smart cities and mobility, logistics and manufacturing, and energy.

As a trusted partner for companies, start-ups and universities we bring together close to 3,500 brilliant minds from over 75 nationalities. Imec is headquartered in Leuven, Belgium and also has distributed R&D groups at a number of Flemish universities, in the Netherlands, Taiwan, USA, China, and offices in India and Japan. In 2016, imec’s revenue (P&L) totaled 496 million euro. Further information on imec can be found at www.imec.be 

Imec is a registered trademark for the activities of IMEC International (a legal entity set up under Belgian law as a “stichting van openbaar nut”), imec Belgium (IMEC vzw supported by the Flemish Government), imec the Netherlands (Stichting IMEC Nederland, part of Holst Centre which is supported by the Dutch Government), imec Taiwan (IMEC Taiwan Co.) and imec China (IMEC Microelectronics (Shanghai) Co. Ltd.) and imec India (Imec India Private Limited), imec Florida (IMEC USA nanoelectronics design center).

 

About TSMC

TSMC is the world’s largest dedicated semiconductor foundry, providing the industry’s leading process technology and the foundry segment’s largest portfolio of process-proven libraries, IPs, design tools and reference flows. The Company’s owned capacity in 2017 is expected to reach above 11 million (12-inch equivalent) wafers, including capacity from three advanced 12-inch GIGAFAB® facilities, four eight-inch fabs, one six-inch fab, as well as TSMC’s wholly owned subsidiaries, WaferTech and TSMC China. TSMC is the first foundry to provide both 20nm and 16nm production capabilities. Its corporate headquarters are in Hsinchu, Taiwan. For more information about TSMC please visit http://www.tsmc.com.

 

 

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HiPer SoC Lab announces its first SoC platform designed in close collaboration with Cadence, imec and TSMC

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HiPer SoC Lab announces its first SoC platform designed in close collaboration with Cadence, imec and TSMC

Ramat Gan, Israel, 

The HiPer Consortium SoC Lab of Bar Ilan University, together with its partners, Cadence Design Systems, imec and TSMC, announced today the successful bring-up and validation of its 28nm system-on-chip (SoC) platform, which provides a foundation for collaborative innovation in advanced process nodes.

The SoC Lab, funded by the Magnet Program of the Israel Innovation Authority in the framework of the HiPer Consortium, was established to address multiple challenges of SoC design. This is Israel’s first scaled SoC design, implementation and measurement laboratory that ties academic research to industrial requirements.

The 28nm SoC is the HiPer SoC Lab’s first project and the fruition of extensive design effort and collaboration, covering all the design aspects from architecture definition to silicon validation. It integrates complex digital and analog intellectual property (IP) such as control processor, network-on-chip (NOC) interconnect fabric and advanced analog front-end (AFE). This platform is used to characterize and test new developments in a system level environment, as well as to develop and practice advanced design flows and methodologies. This project sets the infrastructure for future collaborative industry-academia SoC-related research and development in scaled process nodes.

The 28nm SoC project is the result of a unique partnership and close collaboration between the HiPer SoC Lab and major players in the semiconductor industry ecosystem.

“We appreciate the contributions from all of our industry partners to the success of the SoC Lab”, said Professor Alexander Fish at Bar-Ilan University. “We are looking forward to continue and further develop this unique academia-industry cooperation in our next projects”.

The design and verification know-how that was gathered during this project, along with the IP validated upon the SoC platform, will be used by the Israeli microelectronics industry for commercial products.

Cadence, via its Cadence Academic Network, supported the tapeout by providing licenses of its Cadence® digital and signoff solutions. Additionally, Cadence Design IP, such as Ethernet Controller and PHY, were integrated in the design. For the hardware/software co-verification, the Cadence Palladium® hardware emulator platform was deployed. During the tapeout phase, the company offered their extensive engineering expertise. The combination of the company’s software, services, Design IP and Palladium platform enabled the first-time-right silicon success.

“The HiPer Consortium project is a fantastic example of how academia and industry can work together and exchange expertise to support design innovations,” said Sanjay Lall, Vice President of Worldwide Field Operations for Cadence EMEA. “With this success, the Israeli microelectronics industry has received an important platform to address advanced SoC design. We are excited to be part of the next projects with our collaboration partners.”

Imec, the world-leading research and innovation hub in nanoelectronics and digital technologies, provided the foundry tapeout support and low-cost prototyping services through its imec.IC-link program.

“imec.IC-link is proud to be part of this HiPer SoC Lab initiative. In a spirit of collaborative innovation, HiPer is bridging the gap between academia and industry. The accumulated experience will lower the barrier for startups and SME’s, to gain access to advanced ASIC technology”, said Steve Beckers, VP at imec and GM of imec.IC-link.

TSMC, the world’s largest dedicated semiconductor foundry, provided access to its 28nm HPM process technology design kit, including standard cell libraries, memory compilers, I/O libraries and provided foundry services.

 

“I congratulate the HiPER consortium on the successful launch of its design Platform, which offers new designers a fast route to silicon success”, said Maria Marced, President TSMC Europe. “This design platform will showcase the innovation of the Israeli design community. As the world’s leading semiconductor foundry, TSMC is happy to offer our technology leadership as well as manufacturing excellence, and we look forward to further close collaboration.”

 

 
——————————————————————————————————-
 

About HiPer Consortium
The HiPer consortium is involving industrial companies and academic research to push the VLSI/SoC performance boundaries and achieve a much better, cheaper and faster R&D process and chips. The HiPer consortium has set the following long term strategic goals:

  • Cut by 50% the time that takes to design and integrate a complex SoC chip.
  • Get a working chip in the first Fab round.
  • Improve the system performance by 30% without compromising on area and power.

To achieve the above goals, the HiPer consortium is conducting cutting edge R&D work in the following technological areas:

  • Establish and implement SoC laboratory in Bar Ilan University that will develop the required infrastructure, tools and knowledge for the rapid integration of SoC in 28nm or smaller geometries.
  • Develop new methods and algorithms for the efficient and rapid data transfer in parallel processing and multicore heterogeneous devices.
  • New and efficient models for the implementation of rapid and cost effective memory models for SoC implementations.
  • Research new models and algorithms to accelerate the performance of multi core, DSP based systems.
  • Research and develop novel methods to conduct process node comparison to match the best fabrication process for a given set of requirements.
  • Develop methods and tools for an early evaluation of system performance

More information about the Hiper consortium is available at www.hiper.org.il

 

About Cadence

Cadence enables electronic systems and semiconductor companies to create the innovative end products that are transforming the way people live, work and play. Cadence software, hardware and semiconductor IP are used by customers to deliver products to market faster. The company’s System Design Enablement strategy helps customers develop differentiated products—from chips to boards to systems—in mobile, consumer, cloud datacenter, automotive, aerospace, IoT, industrial and other market segments. Cadence is listed as one of Fortune Magazine’s 100 Best Companies to Work For. Learn more at www.cadence.com

 

About imec
Imec is the world-leading research and innovation hub in nanoelectronics and digital technologies. The combination of our widely acclaimed leadership in microchip technology and profound software and ICT expertise is what makes us unique. By leveraging our world-class infrastructure and local and global ecosystem of partners across a multitude of industries, we create groundbreaking innovation in application domains such as healthcare, smart cities and mobility, logistics and manufacturing, and energy.

As a trusted partner for companies, start-ups and universities we bring together close to 3,500 brilliant minds from over 75 nationalities. Imec is headquartered in Leuven, Belgium and also has distributed R&D groups at a number of Flemish universities, in the Netherlands, Taiwan, USA, China, and offices in India and Japan. In 2016, imec’s revenue (P&L) totaled 496 million euro. Further information on imec can be found at www.imec.be 

Imec is a registered trademark for the activities of IMEC International (a legal entity set up under Belgian law as a “stichting van openbaar nut”), imec Belgium (IMEC vzw supported by the Flemish Government), imec the Netherlands (Stichting IMEC Nederland, part of Holst Centre which is supported by the Dutch Government), imec Taiwan (IMEC Taiwan Co.) and imec China (IMEC Microelectronics (Shanghai) Co. Ltd.) and imec India (Imec India Private Limited), imec Florida (IMEC USA nanoelectronics design center).

 

About TSMC

TSMC is the world’s largest dedicated semiconductor foundry, providing the industry’s leading process technology and the foundry segment’s largest portfolio of process-proven libraries, IPs, design tools and reference flows. The Company’s owned capacity in 2017 is expected to reach above 11 million (12-inch equivalent) wafers, including capacity from three advanced 12-inch GIGAFAB® facilities, four eight-inch fabs, one six-inch fab, as well as TSMC’s wholly owned subsidiaries, WaferTech and TSMC China. TSMC is the first foundry to provide both 20nm and 16nm production capabilities. Its corporate headquarters are in Hsinchu, Taiwan. For more information about TSMC please visit http://www.tsmc.com.

 

 

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Pressure as a Motivating Factor

It is quite clear that people who react to pressure (in their private and professional lives) by becoming incapable will not be able to fulfil any meaningful role. However, people who react to pressure by taking action can fulfil a wide variety of roles.

Pressure is a result of many different causes, such as: uncertainty or a feeling of losing control over events (as formerly described), too many events occurring over a short period of time, conflicting expectations that different people have from one individual and so forth. Not only are the causes of pressure different, but so also is the way it affects different people. There may definitely be situations in which a person will react to objective pressure in a totally different way to their co-workers. Even in family life there are situations in which one of the spouses is quite stressed by an event that does not at all disturb the other.

Living in the modern world introduces people to various and plentiful sources of stress. Some see the stress as an oppressing factor which does not allow regular and proper work and some are at their best under stress. Some people rush with eyes wide open into stressful situations. Entrepreneurs, and especially entrepreneurs who become businesspeople, must relate to stress as a permanent factor that will always be present in their work life. It must not be perceived as a disturbing or delaying factor. They must accept it as a central and significant part of their work, treat it with respect and know how to live with it in peace.

Optimism

“It cannot be done” as opposed to “let’s see what needs to be done”. “It won’t work” as opposed to “in order for it to work we need to press on these two buttons twice”. Sound familiar? This is the main difference between pessimism and optimism and between positive thinking and negative thinking. And eventually, between increasing chances of failure and increasing chances of success.

Optimism is the main, most important and most necessary, quality for the initiating process. In order to start the ball rolling every project (whether personal, scholastic, professional, career or enterprising) needs a good measure of optimism and positive thinking. The kind of optimism and positive thinking combined with the proactivity that will not allow the entrepreneur (whoever they are) to sit on the sidelines but pushes them to act.

It is very important for me to emphasize that a person who is optimistic in nature is not necessarily unaware of dangers or willing to overlook them. An optimist is not necessarily a person that is gullible or that will not insure their car or lock up their bicycle because they have convinced themselves that no thief would covet them. An optimist is not blind to danger; they just have a particular way of thinking. The fact that an optimistic person is not necessarily naïve should be clearly understood by any person wishing to enter the world of business or to expand their financial or marketing occupation. There is no contradiction between the fact that the entrepreneur, the one we are discussing now and will continue to discuss throughout the book, must be careful and watch their partners very closely and yet still need to be optimistic and think positively. In other words, on the one hand they must think positively and on the other hand they must be alert and watch for danger. Optimism and cautiousness are not opposing traits, but ones that complete each other.

This is true also for our personal lives. The fact that a family decides to go on vacation or on a trip, does not contradict its need to take a first aid kit or a sewing kit with them in case a hand is cut or a shirt button falls off. The family should think of the pleasure and fun of the trip and at the same time be prepared for any mishap or event that may spoil it.

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Faculty of Engineering Researchers Awarded Funding from Israel Innovation Authority

August 27, 2017.

For the fourth year the Israel Innovation Authority has awarded researchers at Bar-Ilan University’s Faculty of Engineering NIS 1.3 million for the development of innovative technologies for improving the performance of silicon chips. Additionally, the System on Chip (SOC) lab established at Bar-Ilan in the framework of the lab has been budgeted for approximately NIS 2.27 million to finance the development of a chip in advanced production technology. The project is intended to increase the competitiveness of Israeli companies in the field of chips and systems based upon them.

The “HiPer” Consortium is a multi-year project of the Israel Innovation Authority’s Generic Research and Technological Development Program, which combines the Israeli high-tech industry with academic groups to promote high-performance system-on-chip design. Since its establishment three years ago, the consortium has produced significant technological achievements that constitute a solid basis for its continued activity.

The “HiPer” Consortium covers a broad spectrum of topics: multi-processor systems, advanced memories, power reduction technologies, planning methodologies, and more.
The total amount of NIS 1,269,140 allocated for Bar-Ilan University is divided among four leading researchers in their fields: Dr. Adam Teman, Prof. Alex Fish, Prof. Yossi Shur, and Prof. Shmuel Wimar.

The SOC lab provides a unique infrastructure of engineering knowledge, advanced planning tools and sophisticated testing equipment that enable researchers and companies in the consortium to access, implement, test and characterize developments on complex chips using advanced production technologies. The lab works closely with strategic partners in industry in the fields of design, IP, manufacturing, and more. The lab’s first 28nm technology project was successfully completed.

The Generic Research and Technological Development Program is a government initiative that focuses on strengthening Israeli industry by financing research and development partnerships between commercial companies and academic research teams, with the goal of developing new technologies in various fields. All of the Program’s research projects take three to five years, and the Innovation Authority finances 80% of them. The remainder is funded by industrial companies participating in the consortium.

The consortium includes representatives from the following companies: CEVA, Mellanox, Autotalks, DSPG and teams from Israel’s leading research centers: Ben-Gurion University, the Technion, Tel Aviv University and Bar-Ilan University.

All members of the consortium work in full cooperation. Each contributes its share to development by contributing important information derived from its specific expertise. Technical forums in various fields of planning enable knowledge sharing and cooperation between experts. The consortium convenes once a month and each specific research group conducts independent meetings as needed.

Fundraising for the Generic Research and Technological Development Program (for Bar-Ilan University) is conducted by BIRAD Research and Development Company Ltd. BIRAD is a wholly-owned company of Bar-Ilan University, which promotes the commercialization of innovative technologies invented by university researchers, and encourages scientists to advance and expand their research with an eye toward applied and industrial applications.

For further information, contact Merav Burstein, (052) 222-9330, merav@birad.biz

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ContinUse Biometrics Israel wins prestigious Photonics Award

Company recognized for its development of a biometric sensing system that detects biomedical parameters from a distance without human contact

Israeli startup company ContinUse Biometrics has “won the gold” with its groundbreaking technological development of anoptical sensing system (sensory camera). ContinUse was the overall winner of the second biannual Startup Challenge at the LASER World of Photonics expo in Munich. Winners received monetary prizes as well as promotional support.

ContinUse Biometrics was founded by CEO Asher Polani with assistance from Bar-Ilan University’s BIRAD Research and Development Company Ltd., which promotes the commercialization of innovative technologies invented by university researchers, and encourages scientists to advance and expand their research with an eye toward industrial applications.

The Award assists startups in bringing breakthrough applications in photonics to the marketplace. The competition invited start-ups in the European technology community, who are no older than five years old, and have at least one available prototype ready to submit their solution by June 7, 2017.
The Startup Challenge was judged by a panel of industry experts, and awards were presented by various representatives of industry, Messe München, and AZO, a Bavarian hub of Germany’s aerospace industry. ContinUse won first place and was selected from among dozens of applicants.
Startup Challenge was judged by a panel of industry of expThe Startup Challenge was judged by a panel of industry experts, and awards were presented by various representatives of industry, Messe München, and AZO, a Bavarian hub of Germany’s aerospace industry.
ContinUse Biometrics has developed a laser-based detector and a camera that accurately identifies nanometric movements from afar. Once the sensor is placed on the subject, precise physiological data can be obtained, according to Eran Hochstadter, director of the company’s business division. Hochstadter was among five presenters whose companies reached the finals in the competition. ContinUsefocuses on the health field in general and preventive medicine in particular– for use in the home, the vehicle, the workplace and the clinic, — and its products will enable ongoing monitoring of vital indicators and patients suffering from chronic diseases such as heart disease, respiratory diseases, and more.

This product is ideal for senior citizens by virtue of the fact that it transfers medical care from the doctor’s office to the home environment and alerts medical professionals if any of the readings change. The doctor receives all the readings remotely and instructs the the patient on what to do. This Telemedicine platform has the potential to minimize visits to clinics and/or hospitalization, while monitoring the patient in a comfortable, non-contact environment and increasing the level of service.

The detector is based on the development of Bar-Ilan University engineering Prof. Zeev Zalevsky, Chief Technology Officer of ContinUse Biometrics and , the inventor of the Optophone The detector identifies several groups of physiological parameters including vital signs such as heart rate, breathing and blood pressure; allows for listening to heart and breathing sounds (much like a stethoscope); identifies changes in peripheral blood flow patterns; identifies hematologic parameters; identifies people according to their heart tone; and provides muscle and bone measurements including changes in muscle tone and detection of fractures. All measurements are conducted remotely, with no human contact.

The response of medical markets to this development was most enthusiastic, and the business potential is estimated at hundreds of millions of dollars. In addition, the company plans to activate the sensor in clinics and operating rooms. In this framework, the company will perform several hospital clinical trials over the coming year.

For further information, contact: Merav Burstein, BIRAD Research and Development Company Ltd., 077-3643534, 052-2229330, Merav@birad.biz

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Bar-Ilan Research and Development Company Ltd. (“BIRAD”) Re-branded

Beginning today, the Bar-Ilan Research Research and Development Company “BIRAD” will be known as BIRAD Research and Development Company Ltd. The Company intends to deepen its ties with industry players on the one hand and with academics on the other, in order to maximize the University’s research potential and bring it to practical realization.

BIRAD CEO Tsvika Ben-Porat announced the rebranding today. Ben-Porat also announced significant changes in the Company’s operations and in the Company’s marketing and sales concept, with the aim of increasing cooperation with private companies and enabling the exchange of knowledge and expertise between academia and the private sector, which will maximize the University’s research potential and bring it to practical realization. BIRAD is solely responsible for the commercialization of the knowledge and technologies originating at Bar-Ilan University.”

As part of the new branding, the Company logo has been redesigned, a new website has been launched (www.birad.biz) and the Company’s offices on the Bar-Ilan University campus have undergone extensive renovations. In addition, the Company has undergone organizational and strategic changes, and has recruited skilled and professional personnel in the field of sales marketing, advertising and public relations.

CEO Tsvika Ben-Porat said, “The Company is on a new path. As part of the move, a new brand language has been created.”

The Company, which has existed for over 45 years, will now embark upon a new and unique direction out of a desire to build a multi-dimensional, dynamic, innovative and fresh brand, Ben-Porat said, as well as to achieve unique and prominent visibility in the technological landscape, especially in the worlds of online and social networks.

BIRAD is a wholly-owned company of Bar-Ilan University, which promotes the commercialization of innovative technologies developed by university researchers, encourages scientists to promote and expand their research in the direction of applied and industrial projects.

For more information: Merav Burstein. 077-3643534, 052-2229330. Merav@birad.biz

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What is Failure?

Up until now I have discussed success, its components and the price it bears. But the coin of success has another side, just as important – failure. Failure is not always the opposite of success and it does not always come in its place. Things are much more complex and complicated than that. The way I see it, the most painful failure is a situation where nothing was done, where there was no attempt to do anything and things just went on the way they were. If an entrepreneur or inventor has a great idea and they do not do, or even try to do, something with it – their chances of succeeding are nil. At the same time, the chance of failing are also insignificant. The one who does nothing does not fail; and in many instances people who are afraid of failure just freeze and do not evolve or renew anything in their lives. This is true not only in business. Fear of failure has important consequences on every aspect of life. Whether we are discussing relationships, work or career, many people would rather sit and do nothing – as long as they do not fail. For this reason, for example there will be single men or women that will not approach the opposite sex for fear of rejection. There are also people that in the framework of their business will meet someone who may fit their social network, but they will be too shy to approach that person and exchange business cards. As I see it, this also constitutes a failure.

Dealing bravely with failure means moving on at full steam, going forward. There are people that for whom failure, even the smallest, paralyzes them for a long time. And there are people of a totally different breed. These wait to ambush failure; they know that failure is a part of real life and are aware of the fact that it is inevitable. They just don’t know when it will occur. But sooner or later it does. Then, the question is whether in spite of the failure they will be able to (emotionally and professionally) continue acting, working and functioning. That question, and not whether the failure will bring the whole process to a full stop, is in my opinion the right one. People who have succeeded in life are those who kept on working and functioning even after experiencing failure. Thus, since failure is an inseparable part of life (again, not only in management, business or entrepreneurship), we need to know to handle it well without its causing us give up or become paralyzed. Does the constant falling of a toddler learning to walk discourage them or their parents from trying again? Is the wrong decision made by a worker that leads to the manufacturing of 60 defective units grounds for dismissal? Maybe it ensures that chances of them making those same mistakes again are now reduced to nothing? Failure must be dealt with not only on a personal level but also at the department and even organizational levels.

This reminds me of a very well-known Zen story. I believe many readers are already familiar with it, but it portrays the idea of failure very well.

It tells of two monks, one young and one old, that receive orders from the Father of the monastery to move to a new monastery which is a day’s walk away. On the morning of the next day they pack their meagre belongings and start the long walk. A few moments after departure they meet a beautiful young girl standing on the edge of the river and she asks them for help. Please, she begs, help me cross the deep and turbulent river. The young monk turns his back on the girl, but the old monk bows down, takes the girl on his back and brings her safely to the other bank. Here he sets her down, bows to her and crosses the river back to the young monk awaiting him. Both monks continue on their way which becomes more difficult and steep, but the young monk is upset and cannot settle down. Can it be, he wonders, that this monk who has taught us all of these years to be celibate and to suppress our desires has touched a young beautiful woman and carried her on his back? How could he have done such a thing? At nightfall both monks arrive at the stairs leading to the new monastery. At this point the young monk could contain himself no longer and he asks his older colleague, “How can you, the monk whom I admire so completely, who has taught me not to think of women, how can you touch a women?” The older monk looks at the young monk and responds in a warm, fatherly voice, the voice of especially wise men, “Son, this morning I left a woman at the other side of the river whilst you have been carrying her around all day”.

As a definition, failure is a situation in which a certain action was performed and did not succeed. Sometimes it failed because we were not properly prepared and other times it failed simply because it had no chance of succeeding in the first place. Sometimes the failure is foreseen and sometimes it catches us by surprise. Either way, there was an action and it did not succeed. It failed. A person who is frightened by their failures also has a very slim chance of dealing with their successes. The reason for this is simple. Every success is preceded by a series of failures. If you cannot overcome the failures, you cannot reach success. If the success happens to precede the failure, we call it ‘beginners luck’. But these kinds of shortcuts are very rare.

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Feeling Lucky?

The energies you bring into your life are those that can contribute to your success. These energies are all around you and you just need to gather, accumulate and pack them into yourself in as large amounts as possible. On the way you must filter out and get rid of the disappointments, the failures and the hardships as well as all of the negative energy. The one who actually brings success into the life of an entrepreneur (and to any person, not necessarily a businessperson) is themselves. Not lucky charms, not spells, not a horseshoe nor a rabbit’s-foot and not a four-leaf clover – it is the person who produces the luck from themselves, who extracts it from within.

People who are angry at the world will always blame others for their own failures. People who are disgruntled or negative actually invite their own failure. They have all of the excuses for not succeeding, or for failing, prepared in advance. They can be successful entrepreneurs or businesspeople only when they are promised a bright future and the promise is kept. They function well only on a streak of successes and wins. In situations of crisis, failure, mistake, ruin, error or loss – they can cause a total deterioration of the organization or business.

The only place where you can find success before work, and especially before hard work, is in the dictionary. In day-to-day reality only a few people have succeeded without working hard first, and most of these inherited a huge empire or a large fortune from a rich uncle (or won the lottery). All of the rest have to work. And only after many years of hard work – and many small failures along the way – does success arrive. That is the true power of positive thinking.

Thus I believe that the question whether you are feeling lucky or not is irrelevant. In life in general, and in business life in particular, you cannot rely solely on luck. Instead you must work in a focused, organized and calculated fashion. You must aim to achieve results. The goddess of luck will not shine on a person that has not worked hard – even if that person inherited money from a wealthy uncle or millionaire father. The goddess of luck visits mainly those who work in an organized and efficient manner over time. The prospects these people have for success (and again, in life in general, not just in the field of entrepreneurship) are the highest.

Success is linked to the personal ability of any person, thus the potential of success exists in each and every one of us. Since it has nothing to do with luck or winning a raffle of some sort, the road to success is open to everyone. Some people may need to work harder than others to achieve it, but that is always true. There are students who in order to succeed must go over and over the material and there are students that comprehend it easily and can immediately answer the most difficult questions.

There are businesses in which success comes quick and relatively easily (supposedly) and there are businesses that succeed only after years of exhausting work. Even in personal life there are people who obtain money very easily (inheritance, wealthy family, successful family business), while others sweat for many years and are at their last breath by the time they see success.

By the way, sometimes you cannot predict who will succeed most or do it faster, whether financially or spiritually. Sometimes a person receives a successful factory on a silver platter and takes it to total bankruptcy. On the other hand, sometimes an ambitious person who believes in their vision succeeds against all odds, even if their work is paved with dud attempts, failures and disappointments.

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The Price of Success

Success is perceived by most people as something that can only be enjoyed. When you see a successful person driving a luxury car, traveling the world in first class, or living in a fancy house—the first tendency is to envy their success. However, like every good thing in life, success too has a price and at times it is not an easy one:

Loss of self: This refers to the loss of one’s self for the sake of the whole or for the sake of the new organization the successful person belongs to. This loss is considered a heavy price that many excellent entrepreneurs and businessmen pay for their success. Sometimes it is obvious the minute you meet them, and seemingly there is a huge internal contradiction: if they are so successful, why are they so dissatisfied? The answer probably stems from the fact that they have lost their own inner selves.

Loss of emotional connection: We are discussing the emotional detachment required from a corporation manager, as opposed to the personal connections the entrepreneur had with the people who surrounded them in the past. A simplistic example to help explain this might be that of replacing the company legal adviser. Sometimes the entrepreneur works with a law firm chosen due to personal acquaintance, family relations, or comfortable prices. The involvement of a venture capital fund or a bank may require a level of service that can only be provided by a larger and more professional law firm. Suddenly, the personal and interpersonal connection that the entrepreneur had with the legal adviser is severed. It becomes a strictly business relationship, because now the company’s legal adviser is a huge law firm with dozens of lawyers, each with a different expertise. Decisions are now based on professional considerations more than on personal and emotional connections with the people. Sometimes the severing of emotional connections can contribute to the promotion of the business and the improvement of its success—but it can also decrease the entrepreneur’s satisfaction and lessen their enjoyment from just doing. Quite often the person who succeeds in life loses the emotional connection with things that were important to them, due to time or mental energy limitations.

The weakening of family and social connections: Entrepreneurs invest many, many hours in their business. They spend long hours in the lab or the clinic, trying, taking apart, rebuilding, and going back to the drawing board again and again. In parallel, their private life comes to occupy less and less of their waking hours. They easily remember a business meeting held two weeks before but forget that tomorrow is their wedding anniversary or their partner’s birthday. Quite a few people are reminded that they have children only after they got divorced and had to learn how to spend time with them. The connection with family is very important and must not be neglected; there is no reason for an entrepreneur (male or female) to wait for divorce in order to spend a wonderful weekend with the kids. It is very simple—even the busiest CEO has vacation days.

Bringing work home: Budding entrepreneurs, and businesspeople in general, often find it difficult to separate work from the home. They set up a workstation at home, with a computer and a direct link to their work e-mail account. They are very successful at work but sometimes at the price of working crazy hours from home. They give instructions, answer e-mails, and return phone calls while their home life breathes and operates—without them.

Losing trust in people: Sometimes it seems that once a person becomes successful they becomes suspicious and lose the trust they used to have in people. This also includes people that were very close to them or who are supposed to make things easier for them or to help overcome obstacles that they are faced with. Trust is very important in the business world (up to a point, of course), thus losing trust in people can be devastating.

Losing the simple things in life: Time to think, a stroll on the beach with your significant other, drinking coffee with friends on a free morning—all of these simple and good things are lost due to lack of time or mental energies, or due to being physically away from home. But even when there is enough time and energy, we don’t always remember to utilize them properly for positive needs.

Living with fear of failure: Everyone has a fear of failure. However, the higher we climb, the more painful the failure seems to us. I didn’t come up with this line, but I use it all the time. The bolder the step the entrepreneur makes, the greater the risk of falling. Every time a person (and not necessarily an entrepreneur) changes things or does them differently, the chances of making mistakes are greater. But, this is the only way to truly grow.

Blinding ambition: Sometimes our ambitions blind us. We are so engrossed in our ambition to achieve the goal that we forget ourselves. The materialistic makes the emotional disappear, we see but do not notice, and we hear but do not really listen. Unrestrained ambition can cause emotional blindness, and we stop seeing the small pleasures paving the road to results and—at times—life itself.

Does the shark, while constantly circling the coral reef, enjoy the beautiful surroundings, or is it just looking for the next strike (i.e., the fish it will eat for lunch) and protecting its territory? Is it doing both? Is it performing additional actions that we have yet to comprehend?

Every type of success has a different definition. Every person will define their own personal success differently. Thus, every person needs to find their own inner balance and set guidelines and limitations. It is worthwhile and possible to predetermine what would be enough for me, when I can say “I won” and achieved the success I aimed for, and now I can let go or move to the next, totally different, goal. For example, one could exchange the business goal achieved with a social or humane goal that is no less satisfying emotionally. Everyone defines their personal success differently and even using different time concepts.

One of mankind’s biggest secrets, particularly for successful people, is how to find the ability to break the circle of force and how to know when to quit and to enjoy life. It is not the banal question of whether I have reached self-fulfillment but rather the question of whether changing direction, or finding another direction, would fulfill me even more. Often enough it is the little things, for example, contributing to the community by volunteering for two hours a week at a school that desperately needs a math teacher. Two hours a week that will contribute to society, undoubtedly, no less than financial success.

Here is the place to tell you the very well-known story about the old Jew’s lucky socks. A wealthy Jew died and left two letters—one for reading before his funeral and the other for reading after the seven days of mourning (customary in Judaism). His sons opened the first letter, and it said that the old man left his children all of his possessions on one condition: he had a pair of socks, his lucky socks, which he had worn every time he signed an important deal. His last wish was to be buried wearing his beloved socks. The children approached the burial company with his wish but were refused. According to Jewish custom, a man must be buried only in a shroud. They explained, threatened, pleaded, and offered bribes but to no avail. The man was buried according to the correct Jewish custom, wrapped in a shroud and without the socks. He passed on to the next life completely naked, with only a simple white cloth separating him from the earth. The mourning sons returned home, and at the end of the seven days opened the second letter. It read: “Now you understand that you cannot take even a used pair of socks with you to the next life. So I hope you will do as I did and enjoy the money while you are still alive.” Thus he wrote, and only at the end of the letter did he say, that in spite of their failure to grant him his last wish, he left them all of his possessions.