Posted on Leave a comment

Pressure as a Motivating Factor

It is quite clear that people who react to pressure (in their private and professional lives) by becoming incapable will not be able to fulfil any meaningful role. However, people who react to pressure by taking action can fulfil a wide variety of roles.

Pressure is a result of many different causes, such as: uncertainty or a feeling of losing control over events (as formerly described), too many events occurring over a short period of time, conflicting expectations that different people have from one individual and so forth. Not only are the causes of pressure different, but so also is the way it affects different people. There may definitely be situations in which a person will react to objective pressure in a totally different way to their co-workers. Even in family life there are situations in which one of the spouses is quite stressed by an event that does not at all disturb the other.

Living in the modern world introduces people to various and plentiful sources of stress. Some see the stress as an oppressing factor which does not allow regular and proper work and some are at their best under stress. Some people rush with eyes wide open into stressful situations. Entrepreneurs, and especially entrepreneurs who become businesspeople, must relate to stress as a permanent factor that will always be present in their work life. It must not be perceived as a disturbing or delaying factor. They must accept it as a central and significant part of their work, treat it with respect and know how to live with it in peace.


“It cannot be done” as opposed to “let’s see what needs to be done”. “It won’t work” as opposed to “in order for it to work we need to press on these two buttons twice”. Sound familiar? This is the main difference between pessimism and optimism and between positive thinking and negative thinking. And eventually, between increasing chances of failure and increasing chances of success.

Optimism is the main, most important and most necessary, quality for the initiating process. In order to start the ball rolling every project (whether personal, scholastic, professional, career or enterprising) needs a good measure of optimism and positive thinking. The kind of optimism and positive thinking combined with the proactivity that will not allow the entrepreneur (whoever they are) to sit on the sidelines but pushes them to act.

It is very important for me to emphasize that a person who is optimistic in nature is not necessarily unaware of dangers or willing to overlook them. An optimist is not necessarily a person that is gullible or that will not insure their car or lock up their bicycle because they have convinced themselves that no thief would covet them. An optimist is not blind to danger; they just have a particular way of thinking. The fact that an optimistic person is not necessarily naïve should be clearly understood by any person wishing to enter the world of business or to expand their financial or marketing occupation. There is no contradiction between the fact that the entrepreneur, the one we are discussing now and will continue to discuss throughout the book, must be careful and watch their partners very closely and yet still need to be optimistic and think positively. In other words, on the one hand they must think positively and on the other hand they must be alert and watch for danger. Optimism and cautiousness are not opposing traits, but ones that complete each other.

This is true also for our personal lives. The fact that a family decides to go on vacation or on a trip, does not contradict its need to take a first aid kit or a sewing kit with them in case a hand is cut or a shirt button falls off. The family should think of the pleasure and fun of the trip and at the same time be prepared for any mishap or event that may spoil it.

Posted on Leave a comment

Faculty of Engineering Researchers Awarded Funding from Israel Innovation Authority

August 27, 2017.

For the fourth year the Israel Innovation Authority has awarded researchers at Bar-Ilan University’s Faculty of Engineering NIS 1.3 million for the development of innovative technologies for improving the performance of silicon chips. Additionally, the System on Chip (SOC) lab established at Bar-Ilan in the framework of the lab has been budgeted for approximately NIS 2.27 million to finance the development of a chip in advanced production technology. The project is intended to increase the competitiveness of Israeli companies in the field of chips and systems based upon them.

The “HiPer” Consortium is a multi-year project of the Israel Innovation Authority’s Generic Research and Technological Development Program, which combines the Israeli high-tech industry with academic groups to promote high-performance system-on-chip design. Since its establishment three years ago, the consortium has produced significant technological achievements that constitute a solid basis for its continued activity.

The “HiPer” Consortium covers a broad spectrum of topics: multi-processor systems, advanced memories, power reduction technologies, planning methodologies, and more.
The total amount of NIS 1,269,140 allocated for Bar-Ilan University is divided among four leading researchers in their fields: Dr. Adam Teman, Prof. Alex Fish, Prof. Yossi Shur, and Prof. Shmuel Wimar.

The SOC lab provides a unique infrastructure of engineering knowledge, advanced planning tools and sophisticated testing equipment that enable researchers and companies in the consortium to access, implement, test and characterize developments on complex chips using advanced production technologies. The lab works closely with strategic partners in industry in the fields of design, IP, manufacturing, and more. The lab’s first 28nm technology project was successfully completed.

The Generic Research and Technological Development Program is a government initiative that focuses on strengthening Israeli industry by financing research and development partnerships between commercial companies and academic research teams, with the goal of developing new technologies in various fields. All of the Program’s research projects take three to five years, and the Innovation Authority finances 80% of them. The remainder is funded by industrial companies participating in the consortium.

The consortium includes representatives from the following companies: CEVA, Mellanox, Autotalks, DSPG and teams from Israel’s leading research centers: Ben-Gurion University, the Technion, Tel Aviv University and Bar-Ilan University.

All members of the consortium work in full cooperation. Each contributes its share to development by contributing important information derived from its specific expertise. Technical forums in various fields of planning enable knowledge sharing and cooperation between experts. The consortium convenes once a month and each specific research group conducts independent meetings as needed.

Fundraising for the Generic Research and Technological Development Program (for Bar-Ilan University) is conducted by BIRAD Research and Development Company Ltd. BIRAD is a wholly-owned company of Bar-Ilan University, which promotes the commercialization of innovative technologies invented by university researchers, and encourages scientists to advance and expand their research with an eye toward applied and industrial applications.

For further information, contact Merav Burstein, (052) 222-9330,

Posted on Leave a comment

ContinUse Biometrics Israel wins prestigious Photonics Award

Company recognized for its development of a biometric sensing system that detects biomedical parameters from a distance without human contact

Israeli startup company ContinUse Biometrics has “won the gold” with its groundbreaking technological development of anoptical sensing system (sensory camera). ContinUse was the overall winner of the second biannual Startup Challenge at the LASER World of Photonics expo in Munich. Winners received monetary prizes as well as promotional support.

ContinUse Biometrics was founded by CEO Asher Polani with assistance from Bar-Ilan University’s BIRAD Research and Development Company Ltd., which promotes the commercialization of innovative technologies invented by university researchers, and encourages scientists to advance and expand their research with an eye toward industrial applications.

The Award assists startups in bringing breakthrough applications in photonics to the marketplace. The competition invited start-ups in the European technology community, who are no older than five years old, and have at least one available prototype ready to submit their solution by June 7, 2017.
The Startup Challenge was judged by a panel of industry experts, and awards were presented by various representatives of industry, Messe München, and AZO, a Bavarian hub of Germany’s aerospace industry. ContinUse won first place and was selected from among dozens of applicants.
Startup Challenge was judged by a panel of industry of expThe Startup Challenge was judged by a panel of industry experts, and awards were presented by various representatives of industry, Messe München, and AZO, a Bavarian hub of Germany’s aerospace industry.
ContinUse Biometrics has developed a laser-based detector and a camera that accurately identifies nanometric movements from afar. Once the sensor is placed on the subject, precise physiological data can be obtained, according to Eran Hochstadter, director of the company’s business division. Hochstadter was among five presenters whose companies reached the finals in the competition. ContinUsefocuses on the health field in general and preventive medicine in particular– for use in the home, the vehicle, the workplace and the clinic, — and its products will enable ongoing monitoring of vital indicators and patients suffering from chronic diseases such as heart disease, respiratory diseases, and more.

This product is ideal for senior citizens by virtue of the fact that it transfers medical care from the doctor’s office to the home environment and alerts medical professionals if any of the readings change. The doctor receives all the readings remotely and instructs the the patient on what to do. This Telemedicine platform has the potential to minimize visits to clinics and/or hospitalization, while monitoring the patient in a comfortable, non-contact environment and increasing the level of service.

The detector is based on the development of Bar-Ilan University engineering Prof. Zeev Zalevsky, Chief Technology Officer of ContinUse Biometrics and , the inventor of the Optophone The detector identifies several groups of physiological parameters including vital signs such as heart rate, breathing and blood pressure; allows for listening to heart and breathing sounds (much like a stethoscope); identifies changes in peripheral blood flow patterns; identifies hematologic parameters; identifies people according to their heart tone; and provides muscle and bone measurements including changes in muscle tone and detection of fractures. All measurements are conducted remotely, with no human contact.

The response of medical markets to this development was most enthusiastic, and the business potential is estimated at hundreds of millions of dollars. In addition, the company plans to activate the sensor in clinics and operating rooms. In this framework, the company will perform several hospital clinical trials over the coming year.

For further information, contact: Merav Burstein, BIRAD Research and Development Company Ltd., 077-3643534, 052-2229330,

Posted on Leave a comment

Bar-Ilan Research and Development Company Ltd. (“BIRAD”) Re-branded

Beginning today, the Bar-Ilan Research Research and Development Company “BIRAD” will be known as BIRAD Research and Development Company Ltd. The Company intends to deepen its ties with industry players on the one hand and with academics on the other, in order to maximize the University’s research potential and bring it to practical realization.

BIRAD CEO Tsvika Ben-Porat announced the rebranding today. Ben-Porat also announced significant changes in the Company’s operations and in the Company’s marketing and sales concept, with the aim of increasing cooperation with private companies and enabling the exchange of knowledge and expertise between academia and the private sector, which will maximize the University’s research potential and bring it to practical realization. BIRAD is solely responsible for the commercialization of the knowledge and technologies originating at Bar-Ilan University.”

As part of the new branding, the Company logo has been redesigned, a new website has been launched ( and the Company’s offices on the Bar-Ilan University campus have undergone extensive renovations. In addition, the Company has undergone organizational and strategic changes, and has recruited skilled and professional personnel in the field of sales marketing, advertising and public relations.

CEO Tsvika Ben-Porat said, “The Company is on a new path. As part of the move, a new brand language has been created.”

The Company, which has existed for over 45 years, will now embark upon a new and unique direction out of a desire to build a multi-dimensional, dynamic, innovative and fresh brand, Ben-Porat said, as well as to achieve unique and prominent visibility in the technological landscape, especially in the worlds of online and social networks.

BIRAD is a wholly-owned company of Bar-Ilan University, which promotes the commercialization of innovative technologies developed by university researchers, encourages scientists to promote and expand their research in the direction of applied and industrial projects.

For more information: Merav Burstein. 077-3643534, 052-2229330.

Posted on Leave a comment

What is Failure?

Up until now I have discussed success, its components and the price it bears. But the coin of success has another side, just as important – failure. Failure is not always the opposite of success and it does not always come in its place. Things are much more complex and complicated than that. The way I see it, the most painful failure is a situation where nothing was done, where there was no attempt to do anything and things just went on the way they were. If an entrepreneur or inventor has a great idea and they do not do, or even try to do, something with it – their chances of succeeding are nil. At the same time, the chance of failing are also insignificant. The one who does nothing does not fail; and in many instances people who are afraid of failure just freeze and do not evolve or renew anything in their lives. This is true not only in business. Fear of failure has important consequences on every aspect of life. Whether we are discussing relationships, work or career, many people would rather sit and do nothing – as long as they do not fail. For this reason, for example there will be single men or women that will not approach the opposite sex for fear of rejection. There are also people that in the framework of their business will meet someone who may fit their social network, but they will be too shy to approach that person and exchange business cards. As I see it, this also constitutes a failure.

Dealing bravely with failure means moving on at full steam, going forward. There are people that for whom failure, even the smallest, paralyzes them for a long time. And there are people of a totally different breed. These wait to ambush failure; they know that failure is a part of real life and are aware of the fact that it is inevitable. They just don’t know when it will occur. But sooner or later it does. Then, the question is whether in spite of the failure they will be able to (emotionally and professionally) continue acting, working and functioning. That question, and not whether the failure will bring the whole process to a full stop, is in my opinion the right one. People who have succeeded in life are those who kept on working and functioning even after experiencing failure. Thus, since failure is an inseparable part of life (again, not only in management, business or entrepreneurship), we need to know to handle it well without its causing us give up or become paralyzed. Does the constant falling of a toddler learning to walk discourage them or their parents from trying again? Is the wrong decision made by a worker that leads to the manufacturing of 60 defective units grounds for dismissal? Maybe it ensures that chances of them making those same mistakes again are now reduced to nothing? Failure must be dealt with not only on a personal level but also at the department and even organizational levels.

This reminds me of a very well-known Zen story. I believe many readers are already familiar with it, but it portrays the idea of failure very well.

It tells of two monks, one young and one old, that receive orders from the Father of the monastery to move to a new monastery which is a day’s walk away. On the morning of the next day they pack their meagre belongings and start the long walk. A few moments after departure they meet a beautiful young girl standing on the edge of the river and she asks them for help. Please, she begs, help me cross the deep and turbulent river. The young monk turns his back on the girl, but the old monk bows down, takes the girl on his back and brings her safely to the other bank. Here he sets her down, bows to her and crosses the river back to the young monk awaiting him. Both monks continue on their way which becomes more difficult and steep, but the young monk is upset and cannot settle down. Can it be, he wonders, that this monk who has taught us all of these years to be celibate and to suppress our desires has touched a young beautiful woman and carried her on his back? How could he have done such a thing? At nightfall both monks arrive at the stairs leading to the new monastery. At this point the young monk could contain himself no longer and he asks his older colleague, “How can you, the monk whom I admire so completely, who has taught me not to think of women, how can you touch a women?” The older monk looks at the young monk and responds in a warm, fatherly voice, the voice of especially wise men, “Son, this morning I left a woman at the other side of the river whilst you have been carrying her around all day”.

As a definition, failure is a situation in which a certain action was performed and did not succeed. Sometimes it failed because we were not properly prepared and other times it failed simply because it had no chance of succeeding in the first place. Sometimes the failure is foreseen and sometimes it catches us by surprise. Either way, there was an action and it did not succeed. It failed. A person who is frightened by their failures also has a very slim chance of dealing with their successes. The reason for this is simple. Every success is preceded by a series of failures. If you cannot overcome the failures, you cannot reach success. If the success happens to precede the failure, we call it ‘beginners luck’. But these kinds of shortcuts are very rare.

Posted on Leave a comment

Feeling Lucky?

The energies you bring into your life are those that can contribute to your success. These energies are all around you and you just need to gather, accumulate and pack them into yourself in as large amounts as possible. On the way you must filter out and get rid of the disappointments, the failures and the hardships as well as all of the negative energy. The one who actually brings success into the life of an entrepreneur (and to any person, not necessarily a businessperson) is themselves. Not lucky charms, not spells, not a horseshoe nor a rabbit’s-foot and not a four-leaf clover – it is the person who produces the luck from themselves, who extracts it from within.

People who are angry at the world will always blame others for their own failures. People who are disgruntled or negative actually invite their own failure. They have all of the excuses for not succeeding, or for failing, prepared in advance. They can be successful entrepreneurs or businesspeople only when they are promised a bright future and the promise is kept. They function well only on a streak of successes and wins. In situations of crisis, failure, mistake, ruin, error or loss – they can cause a total deterioration of the organization or business.

The only place where you can find success before work, and especially before hard work, is in the dictionary. In day-to-day reality only a few people have succeeded without working hard first, and most of these inherited a huge empire or a large fortune from a rich uncle (or won the lottery). All of the rest have to work. And only after many years of hard work – and many small failures along the way – does success arrive. That is the true power of positive thinking.

Thus I believe that the question whether you are feeling lucky or not is irrelevant. In life in general, and in business life in particular, you cannot rely solely on luck. Instead you must work in a focused, organized and calculated fashion. You must aim to achieve results. The goddess of luck will not shine on a person that has not worked hard – even if that person inherited money from a wealthy uncle or millionaire father. The goddess of luck visits mainly those who work in an organized and efficient manner over time. The prospects these people have for success (and again, in life in general, not just in the field of entrepreneurship) are the highest.

Success is linked to the personal ability of any person, thus the potential of success exists in each and every one of us. Since it has nothing to do with luck or winning a raffle of some sort, the road to success is open to everyone. Some people may need to work harder than others to achieve it, but that is always true. There are students who in order to succeed must go over and over the material and there are students that comprehend it easily and can immediately answer the most difficult questions.

There are businesses in which success comes quick and relatively easily (supposedly) and there are businesses that succeed only after years of exhausting work. Even in personal life there are people who obtain money very easily (inheritance, wealthy family, successful family business), while others sweat for many years and are at their last breath by the time they see success.

By the way, sometimes you cannot predict who will succeed most or do it faster, whether financially or spiritually. Sometimes a person receives a successful factory on a silver platter and takes it to total bankruptcy. On the other hand, sometimes an ambitious person who believes in their vision succeeds against all odds, even if their work is paved with dud attempts, failures and disappointments.

Posted on 4 Comments

The Price of Success

Success is perceived by most people as something that can only be enjoyed. When you see a successful person driving a luxury car, traveling the world in first class, or living in a fancy house—the first tendency is to envy their success. However, like every good thing in life, success too has a price and at times it is not an easy one:

Loss of self: This refers to the loss of one’s self for the sake of the whole or for the sake of the new organization the successful person belongs to. This loss is considered a heavy price that many excellent entrepreneurs and businessmen pay for their success. Sometimes it is obvious the minute you meet them, and seemingly there is a huge internal contradiction: if they are so successful, why are they so dissatisfied? The answer probably stems from the fact that they have lost their own inner selves.

Loss of emotional connection: We are discussing the emotional detachment required from a corporation manager, as opposed to the personal connections the entrepreneur had with the people who surrounded them in the past. A simplistic example to help explain this might be that of replacing the company legal adviser. Sometimes the entrepreneur works with a law firm chosen due to personal acquaintance, family relations, or comfortable prices. The involvement of a venture capital fund or a bank may require a level of service that can only be provided by a larger and more professional law firm. Suddenly, the personal and interpersonal connection that the entrepreneur had with the legal adviser is severed. It becomes a strictly business relationship, because now the company’s legal adviser is a huge law firm with dozens of lawyers, each with a different expertise. Decisions are now based on professional considerations more than on personal and emotional connections with the people. Sometimes the severing of emotional connections can contribute to the promotion of the business and the improvement of its success—but it can also decrease the entrepreneur’s satisfaction and lessen their enjoyment from just doing. Quite often the person who succeeds in life loses the emotional connection with things that were important to them, due to time or mental energy limitations.

The weakening of family and social connections: Entrepreneurs invest many, many hours in their business. They spend long hours in the lab or the clinic, trying, taking apart, rebuilding, and going back to the drawing board again and again. In parallel, their private life comes to occupy less and less of their waking hours. They easily remember a business meeting held two weeks before but forget that tomorrow is their wedding anniversary or their partner’s birthday. Quite a few people are reminded that they have children only after they got divorced and had to learn how to spend time with them. The connection with family is very important and must not be neglected; there is no reason for an entrepreneur (male or female) to wait for divorce in order to spend a wonderful weekend with the kids. It is very simple—even the busiest CEO has vacation days.

Bringing work home: Budding entrepreneurs, and businesspeople in general, often find it difficult to separate work from the home. They set up a workstation at home, with a computer and a direct link to their work e-mail account. They are very successful at work but sometimes at the price of working crazy hours from home. They give instructions, answer e-mails, and return phone calls while their home life breathes and operates—without them.

Losing trust in people: Sometimes it seems that once a person becomes successful they becomes suspicious and lose the trust they used to have in people. This also includes people that were very close to them or who are supposed to make things easier for them or to help overcome obstacles that they are faced with. Trust is very important in the business world (up to a point, of course), thus losing trust in people can be devastating.

Losing the simple things in life: Time to think, a stroll on the beach with your significant other, drinking coffee with friends on a free morning—all of these simple and good things are lost due to lack of time or mental energies, or due to being physically away from home. But even when there is enough time and energy, we don’t always remember to utilize them properly for positive needs.

Living with fear of failure: Everyone has a fear of failure. However, the higher we climb, the more painful the failure seems to us. I didn’t come up with this line, but I use it all the time. The bolder the step the entrepreneur makes, the greater the risk of falling. Every time a person (and not necessarily an entrepreneur) changes things or does them differently, the chances of making mistakes are greater. But, this is the only way to truly grow.

Blinding ambition: Sometimes our ambitions blind us. We are so engrossed in our ambition to achieve the goal that we forget ourselves. The materialistic makes the emotional disappear, we see but do not notice, and we hear but do not really listen. Unrestrained ambition can cause emotional blindness, and we stop seeing the small pleasures paving the road to results and—at times—life itself.

Does the shark, while constantly circling the coral reef, enjoy the beautiful surroundings, or is it just looking for the next strike (i.e., the fish it will eat for lunch) and protecting its territory? Is it doing both? Is it performing additional actions that we have yet to comprehend?

Every type of success has a different definition. Every person will define their own personal success differently. Thus, every person needs to find their own inner balance and set guidelines and limitations. It is worthwhile and possible to predetermine what would be enough for me, when I can say “I won” and achieved the success I aimed for, and now I can let go or move to the next, totally different, goal. For example, one could exchange the business goal achieved with a social or humane goal that is no less satisfying emotionally. Everyone defines their personal success differently and even using different time concepts.

One of mankind’s biggest secrets, particularly for successful people, is how to find the ability to break the circle of force and how to know when to quit and to enjoy life. It is not the banal question of whether I have reached self-fulfillment but rather the question of whether changing direction, or finding another direction, would fulfill me even more. Often enough it is the little things, for example, contributing to the community by volunteering for two hours a week at a school that desperately needs a math teacher. Two hours a week that will contribute to society, undoubtedly, no less than financial success.

Here is the place to tell you the very well-known story about the old Jew’s lucky socks. A wealthy Jew died and left two letters—one for reading before his funeral and the other for reading after the seven days of mourning (customary in Judaism). His sons opened the first letter, and it said that the old man left his children all of his possessions on one condition: he had a pair of socks, his lucky socks, which he had worn every time he signed an important deal. His last wish was to be buried wearing his beloved socks. The children approached the burial company with his wish but were refused. According to Jewish custom, a man must be buried only in a shroud. They explained, threatened, pleaded, and offered bribes but to no avail. The man was buried according to the correct Jewish custom, wrapped in a shroud and without the socks. He passed on to the next life completely naked, with only a simple white cloth separating him from the earth. The mourning sons returned home, and at the end of the seven days opened the second letter. It read: “Now you understand that you cannot take even a used pair of socks with you to the next life. So I hope you will do as I did and enjoy the money while you are still alive.” Thus he wrote, and only at the end of the letter did he say, that in spite of their failure to grant him his last wish, he left them all of his possessions.

Posted on 6 Comments

What Is Success?

We work hard and naturally wish to succeed. But what is success? What is the meaning of succeeding at work? How is success expressed—not only in the local business world but also, and especially, in the global business world? What is the meaning of succeeding at work and also being very successful in family life?

The definition of personal success has great importance. A manager of one of the largest corporations in Israel was once asked, “When do you have enough?” His immediate answer was “never.” In other words, nothing can ever fill the huge void inside us. This void is a horrible tyrant that keeps demanding more and more. In fact, the more we succeed, the more the tyrant accumulates power and force that are impossible to restrain. The results: constant restlessness, anxiety about losing control or power, anger and frustration, and being totally cut off from the ability to be happy.

It is not a mere coincidence that the most successful people in the business world, and in other worlds, turn to gurus, coaches, mediums, and various alternative beliefs (religious or secular). Sometimes it will be a very well-known religious figure who has excellent observation skills or another type of guru who has amazed others with their prediction skills; sometimes these successful people will use the help of astrologists or palm readers to “tell the future.” This is one of the ways they deal with fear and lack of control. The fear only grows with the success. But all of these are external solutions, and the true power and strength are actually within, deep within. However, the connection with their inner self has long been neglected along the constant race to success, which was never clearly defined, and thus will never suffice.

Every personal success must have some criteria and some definition. The reason for this is twofold. First of all, so it will be more challenging to achieve success. And secondly, so that if one of the criteria fails, the person will not classify themselves as a failure because they still have another channel in which to succeed. In fact, the first reason deals with setting a challenge and wanting to face it, while the other reason helps the person deliver themselves from crisis situations relatively easily and without breaking. Thus, a person must improve their ability to challenge themselves so that things will not become repetitive and boring. Nevertheless, the person must also develop additional fields of occupation or interest that will assist them in overcoming failure so that in parallel to failure in one field they will have successes in other fields, in other content worlds. A person who defines themselves in a single dimension may one day see themselves as a total failure because they have not succeeded in that specific field. However, if the same person defines themselves in a number of fields, other successes can compensate for failure.

Another question is how to measure success. Is success measured in financial terms? If yes, is winning ten thousand dollars in the lottery considered a success? Is investing three dollars in buying a lottery ticket that didn’t win considered a failure? It is clear that these are very primitive and simplistic indexes. Unfortunately they have managed, and unjustifiably so, to become rooted in modern society. Why is the success of a soccer team expressed by more “hits” on its website than the success of a scientific conference? And while we are discussing this, when was the last time a president of a country called the head of a scientific delegation and thanked them for the honor the delegation has brought to the country? As opposed to that, the owner of a team winning a basketball championship is almost certain that a senior political person will call to thank them for the victory and the honor their players are bringing to the nation. Does the lack of publicity on the Internet point to lack of successes in science? Or does it lessen the importance of these successes? Success then must be measured in a different way than that which we are used to.

Leave a comment

כיצד מתגברים על חוסר השקעות בפיתוח ויצור שבבים חכמים ?

תעשיית השבבים הפכה להיות מסוכנת, לא אטרקטיבית ודורשת משאבים גדולים עבור משקיעים

למרות שלתעשיית ההייטק הישראלית היסטוריה מפוארת בתחום השבבים, ובאופן סטטיסטי הסיכוי של חברת שבבים בעלת טכנולוגיה ייחודית להצליח בגדול בהרבה משל סטארט אפ המפתח אפליקציות לסלולר או יישומי אינטרנט. למרות נתונים אלה , ישנה ירידה בהשקעות של פיתוח שבבים. פועל ישיר של זה הוא ירידה משמעותית במספר חברות הזנק חדשות בתחום זה.

גורמים בממשל שזיהו את הבעייתיות פיתחו מודל חברתי עסקי שיאפשר צמיחה מחודשת של תחום השבבים. יוזמה זו פועלת במטרה לחסוך עלויות ולאפשר פיתוח של שבבים חדשים וחברות חדשות בעלויות מופחתות.

אחד הפתרונות היצירתיים שהם מצאו הוא יצירת מאגד. בכל מאגד קבוצה של חברות תעשייתיות ומספר קבוצות מחקר מהאקדמיה המשתפים פעולה בפיתוח טכנולוגיות אלו. חשוב לציין כי המסלול מעודד עיסוק במו”פ ארוך טווח, לפיתוח טכנולוגיות חדשות וחדשניות שהן הבסיס לפיתוח קווי מוצר חדשים בשווקים עתידיים.

יוזמה שתסייע לחברות הזנק להוריד חסמים ולקיחת רעיונות מחקריים מהאקדמיה לממש אותם במערכה גדולה . כך התגבש צוות מהנדסים במעבדות של בר אילן תחת  EnICS   במטרה לייצר פלטפורמה גנרית של שבבים שחברות סטרטא אפ ואקדמאים יכולים לבוא ולפתל בשיתוף פעולה רעיונות שכרוך בהם סיכון גבוה על בסיס הפלטפורמה הזאת.

המודל הייחודי מאפשר שיח בין גורמים שונים העוסקים בתחום ( מהאקדמיה והתעשייה הטובים מבניהם )

:למודל זה יתרונות רבים

מס’ חוקרים חולקים שטח גדול וציוד משותף. חוסך הרבה זמן, כוח אדם וכסף

שת”פ מאפשר לבחון רעיונות וחידושים ובסכומים הגיוניים שניתן לעמוד בהם.

חדשנות וייחודיות

הצוות כולל אנשים בעלי ניסיון הרב והכרות רבה עם סוגים רבים ומגוונים של פרויקטים.

קיצור זמן הפיתוח והורדת עלויות

שילוב בין ידע תיאורטי מדעי לידע מעשי וחברתי.

מוריד מחסמים לחברות הזנק שזקוקות לתעשיות שאין להם

אחת הדוגמאות המוצלחות הוא מאגד “הייפר” הינו פרוייקט רב-שנתי בתכנית המגנ”ט (מחקר גנרי ופיתוח טכנולוגי) של הרשות לחדשנות, המשלב בין תעשיית ההייטק הישראלית לבין קבוצות אקדמיות לקדם את תכנון שבבים עתירי ביצועים  (High-Performance System-on-Chip). מאז הקמתו לפני שלוש שנים הניב המאגד הישגים טכנולוגיים משמעותיים שמהווים בסיס מוצק להמשך פעילותו.

מאגד “הייפר” מכסה ספקטרום רחב של נושאים: מערכות מרובות מעבדים, זיכרונות מתקדמים, טכנולוגיות להפחתת הספק, מתודולוגיות תכנון ועוד.

מעבדת ה-SOC מספקת תשתית ייחודית של ידע הנדסי, כלי תכנון מתקדמים וציוד בדיקה משוכלל המאפשרים לחוקרים ולחברות השותפות במאגד נגישות ליישום, בדיקה ואפיון של פיתוחים על שבבים מורכבים בטכנולוגיות ייצור מתקדמות. המעבדה עובדת בשיתוף פעולה צמוד עם שותפים אסטרטגיים בתעשייה בתחומים של כלי תכנון, IP, ייצור ועוד. פרויקט ה-SOC הראשון של המעבדה בטכנולוגיה של 28nm הושלם בהצלחה רבה.

מגנ”ט היא תכנית ממשלתית המתמקדת בחיזוק התעשייה הישראלית באמצעות מימון שותפויות פיתוח ומחקר בין חברות מסחריות וצוותי מחקר אקדמיים, כאשר המטרה היא לפתח טכנולוגיות חדשות בתחומים שונים. כל מיזמי המחקר של מגנ”ט נמשכים בין 3-5 שנים, והרשות לחדשנות מעניקה להם מימון של 80%, בעוד ה 20% הנותרים ממומנים על ידי חברות תעשייתיות המשתתפות מאגד.

המאגד כולל נציגים מהחברות:  סיווה, סטיקספיי, מלאנוקס, אוטוטוקס, DSPG וכן צוותים ממרכזי המחקר הראשיים בישראל: אוניברסיטת בן-גוריון, הטכניון, אוניברסיטת תל אביב  ואוניברסיטת בר אילן.

כל חברי המאגד עובדים בשיתוף פעולה מלא. כל אחד תורם את חלקו לפיתוח באמצעות תרומת מידע חשוב הנובע ממומחיותו הספציפית. פורומים טכניים בתחומי תכנון שונים מאפשרים שיתוף ידע ושיתוף פעולה בין מומחים. המאגד מתכנס אחת לחודש וכל קבוצת מחקר ספציפית עורכת פגישות עצמאיות על פי הצורך.

חוקרי הפקולטה להנדסה באוניברסיטת בר-אילן זוכים  זו השנה הרביעית למימון ממנהלת מגנ”ט למאגד  “הייפר” בסך של כ-1.3 מיליון ₪ להמשך פיתוח  טכנולוגיות גנריות חדשניות ומתודולוגיות לשיפור ביצועים בשבבי סיליקון. בנוסף, מעבדת ה- System on Chip (SOC) שהוקמה באוניברסיטה במסגרת המאגד תוקצבה בסכום של כ-2.7  מיליון ₪  למימון פיתוח שבב בטכנולוגית יצור מתקדמת. הפרויקט אמור להגדיל את התחרותיות של חברות ישראליות בתחום השבבים והמערכות המבוססות עליהם.

הסכום הכולל של 1,269,140 ₪ שהוקצה עבור  אוניברסיטת בר – אילן מתחלק בין 4 חוקרים מובילים בתחומם:   ד”ר אדם תימן, פרופ’ אלכס פיש, פרופ’ יוסי שור, פרופ’ שמואל וימר.

האחראית על יצירת הקשר המיטבי והמתאים בין התעשייה לבין חוקרי האקדמיה באוניברסיטת בר אילן  עבור תכנית מגנ”ט היא  חברת ביראד- חברה למחקר ופיתוח בע”מ . ביראד  היא חברה בבעלות מלאה  של אוניברסיטת בר-אילן המקדמת את מסחור הטכנולוגיות החדשניות, אותן ממציאים חוקרי האוניברסיטה, מעודדת מדענים לקדם את מחקריהם ולהרחיב אותם בכיוון של מיזמים יישומיים ותעשייתיים.